Official; Etisalat Name Change To 9Mobile With New Logo Now Confirmed

    Afternoon my friends, etisalat as we know isn't etisalat of the past. I didn't post these because i was waiting for the confirmation of the name change. It's just now the name was confirmed and no more a rumour.

    Telecommunications firm, Etisalat Nigeria has changed its name to 9Mobile following the pull out of Etisalat International, confirming rumours that went around on Thursday by many bloggers.

    Etisalat in Abu Dhabi pulled out of Nigeria on Monday and gave the telecoms operations in Nigeria only three weeks to phase out the brand name and adopt a new one.

    Its decision to pull out of Nigeria followed the breakdown of talks to reach a favourable agreement over a $1.7 billion loan owed by Etisalat Nigeria.

    Meanwhile, the change of name has been approved at a management meeting held Thursday.

    An insider in Etisalat said, “9Mobile was unanimously adopted by the company as its new brand name”.
    The Vice President, Regulatory and Corporate Affairs, Etisalat Nigeria, Ibrahim Dikko, had earlier this week dropped a hint as to what the new name of the company could be.

    He recalled that at the launch of the company in Nigeria in 2008, ‘0809ja’ was adopted to affirm the “Nigerianness” of its origin and the company’s sphere of influence. But come to thing of this, it would have made sense if it was 0809ja.

     The Nigeria Communications Commission (NCC) said that aside changing its brand name to ‘9Mobile’, Etisalat Nigeria must also change its logo and colour as well.

    The commission noted, however, that the telecommunications company had yet to brief it on the change of brand name.

    “I am not privy to any letter to that effect, neither is the Nigerian Communications Commission,” the Director, Public Affairs, NCC, Tony Ojobo, said.


    “However, brand change involves a lot of processes. The company will need a new logo, colour and even have to call the subscribers to a forum to announce the change of brand name properly. This must be done after they might have informed the regulator,” he added.

    The telecommunications operator is yet to unveil the logo of the newly adopted brand name. 

    Also, we were assured the name change will not affect our data plans or our subscriptions, so everything will still be intact.

    For me etisalat has been a great Network to use. For now it will still be called Etisalat till they change there logo and colour.

    Etisalat finally unleash the new image for there new name. 9Mobile has finally begun. With their new slogan....
    'here for you, here for 9ja'

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