Sep 2, 2017

Watch video service Launched By Facebook

Facebook Watch, which launched in the US on Thursday, will give content creators 55 percent of its advertising revenue. Facebook launched its Watch video service in the United States on Thursday as it vies with YouTube for video advertising revenue.

Watch, which began testing earlier this month, allows users to find TV shows based on what their friends are watching, and have conversations with other people watching the show during an episode. The service will include content from Vox, Buzzfeed, Discovery Communications, A&E Networks, and Walt Disney's ABC, as well as live sports such as Major League Baseball.

Thanks to new integrations with e-commerce platforms, businesses can use their Facebook pages to sell directly to customers. The social media giant will also initially pay content creators for shows to drive interest. Shorter-form shows will be paid between $10,000 to $35,000, while longer shows could make up to $250,000. Facebook will eventually open the platform to everyone to submit shows.
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Facebook Watch arrives as advertisers are increasingly turning from television to online due to the increase of content consumption on smartphones and tablets.

It also added the Stories feature to Instagram last year, one of the several moves to compete directly with Snapchat. The company also said it will "build a business ecosystem" on WhatsApp, which is "still early ", according to CEO Mark Zuckerberg.
"I want to see us move a little faster here, but I'm confident that we're going to get this right over the long term," Zuckerberg said during Facebook's Q2 earnings conference call.

"The biggest strategic thing that we really need to do in messaging right now makes it so that people organically interact with businesses, and that that is a good interaction both for people and for the businesses." Zuckerberg also admitted during the call that video would continue to be "a big focus and area of investment" for the company.
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Facebook reported advertising revenue of $9.16 billion for the second quarter, up 47 percent year over year. Mobile advertising revenue accounted for 87 percent of this, up from about 84 percent of advertising revenue in Q2 2016. Facebook also reported 1.32 billion daily active users on average for June 2017, an increase of 17 percent year over year. Monthly active users were 2.01 billion as of June 30, 2017, also a 17 percent increase.

Twitter has also turned to video as a way of increasing revenue, last year announcing partnerships with Bloomberg and Cheddar to stream TV shows. It also won the rights to stream Thursday night NFL games for free around the world, without requiring viewers to sign in.

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  1. chinedu okwaraSeptember 02, 2017

    This is a wonderful feature

  2. Facebook de try gon

  3. ChukwudumagaSeptember 02, 2017

    Nice post boss


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