Dec 19, 2017

Facebook Introduces Click-to-WhatsApp Button On Facebook Ads

Facebook now rolling out new click-to-WhatsApp button feature which will let advertisers connect with over one billion WhatsApp users.

Click-to-WhatsApp Button

According to TechCrunch, Facebook confirmed that it is rolling out the 'Click-to-WhatsApp' feature slowly, beginning with North and South America, Africa, Australia and most of Asia. But according to the report, the feature will roll out in Europe later on after Facebook observes how the feature is received everywhere else.

The click-to-Messenger ads debuted on Instagram in May this year and is similar to the click-to-Messenger button that Facebook introduced in its ads last year November.

According to Facebook;

"Many people already use WhatsApp to communicate with small businesses. It's a fast, convenient way to stay in touch," Pancham Gajjar, Product Marketing Manager, Facebook, was quoted as saying.

"By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service," he added.

Reports tell us over a million Facebook Pages currently include WhatsApp numbers in their posts. And that users are trying to connect the two social media app for business.


Companies or Business can include their WhatsApp numbers on the new 'send message' buttons with the WhatsApp logo to their Facebook ads and those ads will only be accessible to users who have WhatsApp app installed on their phones.

To commence conversations, you must add the business WhatsApp numbers to your contacts.

By doing this, the messaging app opens with a default message expressing interest, which can be edited by users before being sent.

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  1. This is interesting, thanks for the update


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