PayPal Negotiating Purchase of Pinterest for $45-Billion
PayPal has offered to purchase Pinterest for $45 Billion, a surprising development. It is said to be a vital combination that could inspire more financial technology and social media tie-ups in e-e-commerce.
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If this deal is made successfully, this will be the biggest acquisition of a social media company, above Microsoft's $26.2 billion purchase of LinkedIn in 2016.
This deal will largely help PayPal capture more e-commerce growth and diversify its income through advertising revenue as we see an increase in internet shoppers buying items they see on social media, sometimes based on influencers' recommendations on Instagram and TikTok.
PayPal hopes for a successful deal before they report quarterly earnings on November 8, they have offered $70 per share, mostly in stock, for Pinterest, the source added. The sources warned that the deal was not certain and terms could also be changed. They asked not to be identified because the matter is confidential.
Furthermore, there are no responses from PayPal and Pinterest regarding requests for them to comment about the negotiation since the first report of the companies talk by Bloomberg.
"(The) combination would be a significant positive for PayPal's ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest's social commerce platform gets integrated with Honey's AI into PayPal's destination app," Wedbush analysts wrote in a note.
These new PayPal-Pinterest deal talks provide more awareness of the importance of other social media and fintech companies to join hands in capturing swaths of the e-commerce market.
"Social/interactive commerce is growing in the United States and no one has won it yet. So rather than going against Amazon, PayPal is making a bet on a different kind of shopping model," said Marketplace Pulse e-commerce analyst Joe Kaziukėnas.