PayPal Negotiating Purchase of Pinterest for $45-Billion
PayPal has offered to purchase Pinterest for $45 Billion, a surprising development. It is said to be a vital combination that could inspire more financial technology and social media tie-ups in e-e-commerce.
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"(The) combination would be a significant positive for PayPal's ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest's social commerce platform gets integrated with Honey's AI into PayPal's destination app," Wedbush analysts wrote in a note.
These new PayPal-Pinterest deal talks provide more awareness of the importance of other social media and fintech companies to join hands in capturing swaths of the e-commerce market.
"Social/interactive commerce is growing in the United States and no one has won it yet. So rather than going against Amazon, PayPal is making a bet on a different kind of shopping model," said Marketplace Pulse e-commerce analyst Joe Kaziukėnas.