WhatsApp Introduces 'Channels': Broadcasting Updates to Followers Made Easy

WhatsApp has introduced a new feature called "Channels," allowing select organizations to broadcast messages to their followers on the popular messaging service owned by Meta. This move comes as various agencies and organizations grow dissatisfied with Twitter, which is owned by Elon Musk, due to issues such as fees, performance problems, and reduced content moderation.
WhatsApp Channels

Meta describes Channels as a reliable and private way to receive important updates from individuals and organizations directly within WhatsApp. A video shared by Meta demonstrates how Channels can be used to stay informed about race results, soccer match outcomes, weather and traffic updates, as well as receive cooking or home repair tips.

In a post, Meta stated, "We also believe there is an opportunity to support admins with a way for them to build a business around their channel using our expanding payment services as well as the ability to promote certain channels in the directory to help increase awareness."

WhatsApp Channels Trailer

WhatsApp is recognized for its encryption feature, which safeguards against snooping. With over two billion users worldwide, the platform has become immensely popular. Meta also mentioned the possibility of providing encrypted channels for groups such as nonprofits or health organizations that require a higher level of security.

Channels are described as a one-way broadcast tool, allowing account administrators to send text, photos, videos, stickers, and polls. Global launch partners include the International Rescue Committee, the World Health Organization, FC Barcelona, and Manchester City football clubs, among others, according to Meta.

Meta plans to gradually expand the availability of Channels in the coming months.


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